Who is that little dude in the header?

FAQs: 

That is our mascot, created by Listology's designer Martin McClellan. This is how he came about in according to Martin:

It's a bullet, an "el" and a bullet. But, if you put them together (in pretty much any typeface, using asterisks instead of bullets when typing) it makes a face.

*L*

I added a little line to that, and thought Listology could have a mascot, which goes well with the tag line.

He doesn't really have a name ... yet!